Sometimes it can be hard to list all of your details and USP in just a few short sentences, however with an AR business card you are able extend your three short sentences by recording a short bio of you and your company using augmented reality.
What is an AR Business Card?
For people who have never heard of an AR business card, and let's face it not many people will have, this stands for Augmented Reality. Augmented Reality is defined as a live direct or indirect view of a physical real-world environment; the elements are augmented by virtual computer-generated imagery when viewed through a webcam or a smartphone camera. As shown below (click the image to open in a new window):
How does the AR Business Card Work?
You and your company: begin by adding a marker on the back of your business card, similar to a QR code, which is full of information. The information can contain whatever you would like your client to see, for example:
- Link to social media accounts: Showing a Facebook or Twitter logo for them to click through
- Link to your email: Your customers can then email you directly
- Link to your website: customers can access your site directory
- Short video: Discussing your company or personal bio.
Your client or contact: this is also a simple process for the client or contact with your business card.
- Plug in a webcam or view card with a smartphone camera
- Allow the flash
- Hold the card up to the camera for the AR card to appear on the screen.
Should I use AR ?
If you or your company are looking to make an impression on prospective clients and contacts, then an AR card could be the way to do it. As the majority of companies have now taken their businesses online, this simple idea combines unique creativity with some of the latest digital enhancements and will help you to stand out from the crowd.
On the other hand, using AR on your business card isn't the most practical method of encouraging people to visit your website - in most cases a simple URL will suffice. Therefore, AR is probably something to consider for creative industries, but perhaps not for professions such as plumbers and taxi drivers.