I travel in many taxis and am yet to feel that they maximise on their abilities to market their businesses / services.

I take my hat off to all taxi drivers and taxi business owners as without them I am unsure how the community could function as it does today. Especially the service they provide ferrying intoxicated individuals home after nights out. I know I would find this difficult.

Back to the marketing though...

For very little outlay you could have business cards printed advertising your business / services available. This can be given to your customers with their change and therefore this increases the chance of such a card going into your customers pocket or wallet / purse. In the event of them needing a taxi in the future why would they phone anyone else when they have your number right there in there pocket. This could give you the edge over your competitors for a fraction of the money you can spend marketing on the radio or in the papers. When you have companies such as   www.betterprint.co.uk providing high quality business cards specifically desgined by proffesionals for the taxi sector and all this starting from £2.99... How can you afford not to try...

Let me know how you get on...