It goes without saying that a key component of any business card should be your company logo. This may be a good time to take a long hard look at your existing logo and check it really is doing the business. Does it reflect the services your company offers or is it juxtaposed?
Perhaps even more importantly, are there any unintended associations that someone viewing your logo might make? Car manufacturers have come a cropper when translating the names of certain car models across languages. (Chevrolet wondered why they couldn't sell their new 'Nova' model in Spain and South America, until someone helpfully pointed out that 'no va' in Spanish means 'doesn't go!')
The same care should be taken when using symbols and images on your business card. Whatever you do with your logo design try to stay away from some of the bad logo designs that you may see on yourlogomakesmebarf.com. Recently on this site I came across a logo created for a company by using their initials, 'CD.' A neat bit of design you might think; unfortunately, they had contrived to make an emblem that looked rather like someone's derrière! Not great if you're advertising yourself as a bespoke furniture maker.
Assuming your logo is a prime example of good design, the next aspect to focus on is its placement on your business card. First, don't allow the logo to obscure any of your text. In essence, a business card is a mini billboard, proclaiming your services to the world; therefore it's imperative that your message can be clearly read and is not overshadowed. Insiders in the design world will tell you that, the bigger the brand, the smaller the logo, so it's definitely worth considering that a more pared down design can be used to reflect a business that exudes confidence in its own worth and reputation.
With an increasing proportion of life today taking place via social networking platforms: Facebook, Twitter, LinkedIn, to name but a few, many professionals realise the importance of having a high online profile across multiple platforms. However, this can be a nightmare in terms of business card design, since each network comes with its own little icon, ready to clutter up your neatly aligned card.
Personally, I still think it is best to use the appropriate icons for twitter et al before your personal username, rather than a username/ nickname. However, keep it neat. Think about which platforms you really use for your business and jettison all the others. Keep the icons small and tidily arranged. Even better, unify your username so it is the same for each platform; this will look far more professional.
Companies and professionals are increasingly using QR codes. Each code is unique and can be pre-programmed to contain your contact details, then, when scanned by an Android or I-Phone the user gets instant access to the info. This could potentially solve the problem of business cards stacked with multiple contact points; make yourself a unique code to feature on the card and remove the need for them to be written on. QR codes iseem set to be part of the next generation of logos