My name is David Bennett and I am the founder of Betterprint's parent company. It was 24 years ago when I set out on my journey into print manufacturing. I was 20 years old, hungry for success and bursting with drive and ambition. Today that company, Poplar Services Printers Ltd., is still going strong and I remain as the Managing Director.

Over those years I have witnessed many changes within the business card and printing industry, and have seen the business come through a number of recessions, including the current one. I have always found the key to longevity from a business point of view is to continually evaluate your position in the market place and ensure you offer the very best products backed by good old fashioned value for money; never rest on your laurels.

I have to say the latest recession had me scratching my head as to what I should do for the next phase of our development. It is not that long ago that we would print over 10,000 different named business cards per year for one of our largest clients, ICI Chemicals along with hundreds of thousands of letterheads and memo sheets. ICI is not the force it once was and technology has greatly impacted its demand for print; as an example, whenever the Chairman wanted to communicate officially with his staff he would send a printed memo, and this would occur every couple of months and cover a wide range of topics. However e-mail signalled the death of the printed memo sheet!

Technology and the internet have impacted all businesses in a variety of ways, and up until recently in an adverse way for companies like Poplar, which specialise in business cards and business printing. Sure, over the years I have invested in all the latest equipment and we now have a state of the art factory with all the very latest cutting edge technology to aid us in our productivity and our mission to be the best we can be. But what I have come to realise over the last few years is how much of an influence the internet has on our buying decisions and how the way in which we do business now and in the future is changing.

The internet is here to stay, and those of us who choose to embrace it and integrate it into our businesses will certainly have a brighter future than those who do not. That doesn't mean to say that I did not have concerns over how we portray the right image online; how we ensure that our customers, and our potential customers, understand that we are not rip-off merchants, or some faceless PO Box like some of the scamsters that seem to have been very quick to embrace the net as an aid to their fraudulent activity. As a 43 year old non-techy type, I was keen to create a website that pursues simple, effective core values and does exactly what it says on the tin - delivers quality time after time.

So, with the help of our site developers I-COM we have created a website that draws on all our knowledge and experience as printers, and is dedicated to showcasing our fantastic range of business card templates, letterheads and all other forms of business stationery. Why not check out our site then come back and tell me what you think.

I hope you find our approach refreshing and I look forward to your comments and stories. Let me know how printing has worked for you, especially your internet experiences. Your stories don't have to be related to our site, I am also very interested to discover how you rated other similar sites. I hope to use this blog as an interactive information vehicle so if anyone out there has a question about business card design or printing, or the printing process please respond with your questions; I am more than happy to help.