How to get the most from our design interface. 

At www.betterprint.co.uk we have thousands of pre-templated designs covering a wide range of styles and professions.

When we use terms such as pre-templated designs, I suppose we get a bit caught up in our own industry jargon. In simple terms, it means the main design element has already been done and consideration has gone into the look and colour balance of each design. Our design interface allows numerous adjustments and quite a lot of personalisation, which gives the user free reign to alter and customise the base design, however given the variations that can be achieved it is important to follow some basic rules to achieve the very best results.

There are 140 fonts to choose from, coupled with the ability to adjust the font sizes from normal to small, or smaller and to large or larger, with (in many cases) the added ability to change the background colour; we have 57 different colours and shades to choose from.

The design interface is a powerful tool which, when used correctly, can produce stunning designs that one would only associate with a high level designer. However, it can also mean that the customer can alter the primary design, to the point where it ends up looking poor. Follow our tips to make sure that doesn't happen to you!

S
tay close to the original design and don't choose too many different colours.

Here is the original design as shown on our website, you can find it by selecting Deluxe Designs. It is usually on the first page but also comes under the section: Style - Distinctive

Original as shown on the web site www.betterprint.co.uk 

The choices given for personalisation are as follows:
  • Up to 20 different text fields to personalise - this design uses 8 of those available
  • Primary and secondary font choices; in this case Daniel Doberman is in the primary and all the other text is secondary.
  • We have selected VAG Rounded as the primary font and Humanist 777 as the secondary font. Both are set at normal weight and normal size and both are also set to use white as the colour choice (always remember the colour WHITE is only showing the colour of the material it is printed upon as we don't use white ink).
In the next example you can see I have personalised the text with my own name and numbers. I have also altered the size of the primary text field, which contains my name, to a slightly smaller size, which allows it to sit on 1 line and fits into the design nicely. In addition I have increased all the secondary text weight to larger, and finally I have changed both the primary and the secondary font choices to Apple Green. The choice of font I have left as in the original design.

As you can see my personalisation is close to the original design, meaning the colours and layout still work well.

 
Good Example

In the next example I have altered the primary font colour to Khaki and the secondary font colour to brown. Whilst technically all the colours match, the balance of colour has been lost.

Another issue with this example is that the secondary font choice of colour is quite dark and next to black will be very difficult to read. I know in the example below it looks quite easy to read, but that is down to the medium it is being viewed through. Screen colours are always much brighter than any printing process can replicate, so it is important not to use very similar font and background colours.


Bad Example

In the next example I have altered all the fonts to show as white and changed the background colour to brown. Simple but effective changes are always best and this design will work well.


Good Example

The next example is a bit over the top. I have changed the primary font to yellow and the secondary font to blue, and have also changed the background colour to green. It uses too many colours and for that reason, does not work.

Bad Example

Here I have stayed very close to the original design, using Dark Grey as the background colour with white reversed out for all my fonts.


Good Example

As you can see it is fairly easy to customise our designs. Hopefully you can gain a little experience from this information and, with a bit of practice, you can make your Business Cards look very professional at a great, value for money price.  

Another good tip: if you are covering one or both sides of your Business Card with 100% ink then you should always laminate them. Lamination not only improves the feel of any business card but it will also protect the ink from scratching and scuffing too easily. It really is worth paying the extra!

At Betterprint we aim to develop long lasting relationships with our customers, and so we take great care to ensure all our products are the very best they can be. We only use the thickest 400gsm silk art board and print using state of the art equipment and technology ensuring a first rate product time after time. It is our firm belief that your business cards are an important communication tool and represent you and your business so I ask this one question: Do you want a cheap and flimsy Business Card?

I higghly doubt anyone will have answered 'no' to that question. If you want a top quality job done by consummate professionals then visit us at www.betterprint.co.uk


If you have any questions or comments about this blog send them to david@betterprint.co.uk

Enjoy designing your new Business Cards and Matching Stationery on our website.

Good Luck
DNB