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Sometimes the Simplest Ideas can Work

We often overestimate the importance of new methods of contacting possible business partners or customers such as LinkeIn and ignore traditional methods of drumming up business and business networking. I saw a perfect example of traditional methods of contacting possible business partners...

How ‘lo-go’ can you go?

It goes without saying that a key component of any business card should be your company logo. This may be a good time to take a long hard look at your existing logo and check it really is doing the business. Does it reflect the services your company offers or is it juxtaposed? Perhaps...

The Japanese Way

Trading in the Far East is now becoming more and more regular - so I thought it would be a help to run through business card etiquette for many far eastern countries. So starting with Japan here's a quick insight into Japanese business card etiquette.. Politeness, sensitivity and good...

Are you and your business on message?

By DNB @ May 28, 2012 in Business Image and Branding

Have you ever stopped to consider the subliminal messages you and your business card may be sending out to prospective clients? I don't mean in terms of deep, dark, psychological angst but simply that the colours and design of your card, and the way in which you present it to people, all carry...

Classic Ads Series: eBay

By admin @ Apr 30, 2012 in Business Image and Branding

Ever wondered how internet bigwigs like Facebook and eBay would have advertised themselves in the 50s and 60s? You're thinking coupons, sexism, lots of smoking and male bravado, right? Right! The first in Betterprint's series of classic-style print ads takes a tongue in cheek look at how...

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