Business cards are a universal way to communicate your message to existing and prospective customers, they are a direct reflection on you and your business so it is sensible to buy the very best available.

When handing out your cards they have a limited amount of time to make the right impression so the look and feel far out weighs the price you pay.

My advice to anyone buying new business cards is to always look for a quality well established organisation and ensure you buy ones that are the thickest available (400gsm) also only go for full colour designs. Colourful designs with pictorial images leave an instant mark with your clients and help reinforce the message of what it is you have to offer.

Take a look at a business that has been around for 24 years and has thousands of great designs ready for you to personalise, all printed on 400gsm silk art board in bright full colour - better designs - better service - better quality. Don't just take my word for it check out their customer feedback page!

A question posed to me a lot is should I buy the cheapest cards available on the internet?

The answer should only be yes if the way in which people perceive your business is not important. Assuming like the rest of us your image is important to your business then buying solely based on price will prove to be very costly in the end as low quality business cards will be unimpressive and that won't help your business.

This of course does not mean you have to pay a fortune for your cards just be aware that as with most things in life you get what you pay for and in this case there should be more considerations than just the upfront cost.

Hopefully this will help you navigate your way through what type of cards at will best suit your business - good luck!